Hello and Welcome!

As I write this, I’m wrapping up my first year as a Doctoral Business student with a concentration in marketing and consumer behavior at Pepperdine University. This space is my digital diary — a mix of my personal thoughts, things I want to talk about, and, of course, plenty of insights as I continue my academic journey.

A little about me: I’m a Marketing Consultant with over 10 years of experience helping brands in automotive, retail, fashion, beauty, tech, and banking grow and connect with audiences. I have extensive experience in account and project management and absolutely love anything client-facing. I design and execute digital campaigns, lead brand strategy, and specialize in social media and influencer partnerships. I also co-founded Arsina Beauty, a body-care brand on a mission to help people feel confident and comfortable in their own skin.

Outside of work and school, you’ll usually find me on my mat or in the studio. I’m a certified yoga and Pilates instructor and love teaching classes that help people feel strong and connected. Fitness, wellness, and a healthy lifestyle are huge parts of my life, and I’m excited to share bits of that here too.

So, welcome — I’m glad you’re here. I hope this space makes you think, smile, and maybe even sparks ideas of your own!

Dania Khalife